Zo's copy SHOP
Website copywriting templates + SEO resources on-demand
Staring at a blank page? Feeling that cool dread when your web designer chases you for copy (again)? Or simply KNOW that your site is a little ‘light’ on the words side (aka your ideal clients don’t really get what you do!)? Andddd SEO a total no-go?
That’s zero fun — and I can almost see you hitting your head on the desk (metaphorically... I hope!)
But hey, your wordy website woes end right HERE.
Browse a selection of copywriting templates + SEO RESOURCES designed to accelerate your writing + SEO'ing to give you an easy-to-action website strategy.
AI prompts
Fill-in-the-blanks ease
Real business examples
SEO guidance
(Aka, not just winging it, but *actually* putting in a plan so your website words WORK hard to attract the right people and convert ‘em into lovely leads and sales!)
Full website copy template
£75.00
Full website copy template (w/ sales page)
£90.00
Homepage copy template
£25.00
About page copy template
£25.00
Services page copy template
£25.00
Sales page copy template
£25.00
Photographer website copy template
£75.00
Photographer website copy template (w/ sales page)
£90.00
Mini website google doc template + AI prompts
£25.00
Website copywriting templates that skip the (web copy) guesswork *and* the bank-breaking.
More about these web copywriting templates
Your website should attract the right people, make them feel oh-so-at-home, and get them reaching out + wanting to work with YOU! And guess what? Your words (yep, your web copy!) are a huge part of making that happen.
Because let’s be real — design means nada without strategic copy. Sure, it might look GREAT — but to hook your ideal client + get them investing in you? The substance matters.
Most website designers would agree.
Watch this quick video to preview your website copywriting template in action!
Sure, I could die on the hill of epic-copy-will-pay-for-itself-1000-times-over. But I know that at *this* point in your business journey...
You’re looking for an IN-BETWEEN: Something that teaches, supports + encourages you to put your best (website copywriting) foot forward
You care about your copy, but that 4-figure copywriter investment? Not where you’re at (yet).
This is exactly WHY I designed these web copy templates for photographers, designers, coaches, consultants, creatives, service providers + incredible online businesses out there.
It takes away all that BLAH compromise — and allows you to create strategic, focused + effective copy for your website.
Yep, even on a budget, baby!
Why use a website copywriting template?
What you get inside:
Visual guide + Canva template
Copy isn’t just flat words in a doc — it’s part of your design! Access a fully editable Canva template to fill in the blanks and see your copy come to life — mocked up as your website.
wireframe Google doc w/ AI prompts
Every template includes a Google Doc version with a ready-to-go wireframe. It’s practical, easy and perfect for drafting — with (human) writing prompts *and* AI prompts!
SEO advice + gap fill
Get guidance on keyword placement, title tags, meta descriptions + other SEO must-dos. No SEO guesswork, just clear what-to-writes-and-wheres + AI prompts.
Video guide + quickstart exercises
No downloading + questioning where to start. Each template includes a walkthrough video (recorded by me!), and simple tasks to set you (+ your AI) off.
"Wow. I am at a loss for words of how amazing Zoe and her copywriting template are."
"The copywriting template is very in depth.... It makes you really think about your business and what you want to say to your customers. The prompts somehow draw the best out of you and your brand and you are left with a solid foundation of copy for your website. Zoe is a PHENOMENAL copywriter."
Kadi - Kadi Davis Photography
Web copy templates in the wild
You don’t have to go it alone, y’know.
Web copy template + ELEVATE
Snapping up a strategic website copywriting template? Go you — you’re gonna ace the DIY approach! But here’s the smarter part: you can still get 1:1 pro support without the big-budget outsourcing.
Upgrade to Template + ELEVATE for custom-fit templates (yep, templates adapted to fit just right for your website structure).... And get my (kind) critique, enhancements, and SEO magic — so your copy performs at its best for your audience + Google.
Frequently asked questions
Got questions about these web copy templates?
It’s a strategic, fill-in-the-blanks framework to help you write your website copy with ease. Each template guides you through key sections (like your hero intro, about, and calls-to-action) and tells you (+ your AI tool) WHAT to write, HOW to write it, and anything else that's vital for your copy. You’ll also get a quick start guide (with AI prompts to programme your AI bot) SEO tips + real-life web copy examples.
These templates are perfect for photographers, creatives, designers, consultants, service-based businesses, online service providers — you DIY’ers, new businesses, start ups, side-giggers + getting-going-ers! Let’s be real: you don’t have the 4-figure budget to invest in custom website copywriting services. But you KNOW that your website is super important — and you don’t want to make do with your web copy. These templates give you the structure and guidance from a professional website copywriter, so you can confidently DIY this vital part of your website design.
You can — and lots of people do! But this template gives you what tools like ChatGPT can’t: structure, strategy, and expert guidance to get the best out of AI. With built-in AI-friendly prompts, you’ll get more strategic answers — no more guesswork, blinking cursors or BLAH AI-generated copy. It’s your shortcut to confident, copywriter-approved web copy.
It depends on the template you choose, but as a guide, per page, set aside two writing sessions over two days. Day 1 is for writing and letting it flow, and Day 2 is for reviewing, editing, and refining. The templates are designed to make the process quicker and smoother, so you’re never stuck staring at a blank page.
Yes! Each template includes tips on keyword placement, title tags, meta descriptions, and other SEO must-haves, so you’re not just writing words but writing words that work hard for Google and your ideal clients. Plus, the AI prompts guide ChatGPT (and friends) to prioritise keywords + weave them in naturally.
Upgrade to Template + ELEVATE! Once you’ve filled in your template, send it back to me for a (kind!) critique. I’ll enhance, refine, and sprinkle SEO magic to make sure your copy performs at its best.
Simply copy and paste your final copy into your website or hand it over to your web designer. If you opt for the Template + ELEVATE option, I’ll make sure your copy is super easy to transfer and web-ready.
As this is an instantly accessible digital product, I don’t offer refunds if you change your mind. However, if you have any technical issues or concerns, reach out to me at hello@zoconnected.com. I’ll do everything I can to make it right! Feedback is always welcome, too, so I can keep improving my products. Please check the T&Cs before purchasing.
Still wondering about something? Send me an email at hello@zoconnected.com. I'm here to help!
Ditch the second-guessing + access a website copywriting template instantly.
Shop website copy templates today
Start-up hero, amazing creator, incredible service provider — your words are not just gonna rock... they’re gonna WORK. Hard. Getting the *right* people landing in your inbox.