Website services that plug in + propel you forward.
Plug-in days + consultancy
A half-finished website template, DIY copy that needs some love (+ expert eyes), or seeking some SEO technical eyes on your web content? You're in the right place. Think of me as your website pro and copywriter partner, here to plug in to your website — and make it work harder smarter.
Plug-in support - website, seo + copywriting services that slot in
Time to inject some website, copywriting + seo expertise (that’s easy on your budget).
Because, you *know* your website can be the difference between a *ding dong* lovely-ready-to-buy prospect landing in your inbox... and someone X-ing out after a quick skim of your site. I don’t need to tell you this.
But let’s be real: while you can get so far, this is not your zone of genius. You’re stuck, but so ready to get unstuck — some expert help would be just the ticket...
The situation: you’ve got something, but you know it could be so much better.
plug-in support for your website
Let’s not beat around the bush: budget matters
In a perfect world, maybe we’d all have the cash for fully custom website strategy, copywriting and SEO. But that’s not where you’re at — and that’s okay. Besides, you may not even *need* to invest in that higher level of support right now.
Here’s the thing:
I won’t close my books on that note. Because, actually, I know — being a creative business owner myself — that there is so much you’re capable of.
Grab a pen (or your keyboard),
and we’ll tackle your copy together.
Plug-in day
You’ve made a start with your website, but now you're stuck. You’ve got some copy, but you know it’s not up to par. And SEO? Where do you start with keywords... and tags... and all that jazz?
Plug-in copywriter is a dedicated day (or days) focused on your website — perfect for transforming your DIY (or done so far) efforts into strategic, SEO-friendly copy that’s ready to go live on your website.
The moves you need to make your website work smarter.
Who is this plug-in support for:
- A website (+ web copy) that needs a fresh set of eyes to revamp and optimise it for engagement and SEO.
- A purchased website template that needs compelling, targeted copy to fill in the gaps.
- Existing copy that requires an “in-between” service to rework it for specific purposes, like crafting a sales page.
What this can include:
High-level website strategy to kickstart your project
Reformulated + revamped web copy
Hero copy, headlines + call-to-action copy
SEO audit, fix (keyword research, implementation + title tags + meta descriptions)
Long-term SEO strategy
Restructuring your website/ web pages
New pages of copy for an existing website
Blog writing, portfolio writing, email writing
From £400 GBP for a half-day.
£700 for a full-day.
I’m based in the UK, charging in GBP, but working internationally.
Your investment
Consultancy hours
Your website isn’t getting any leads. You’re stuck way down Google search. You’re doubting your messaging. And that sales page isn’t getting the sales notifications you envisioned.
Website strategy, copy and SEO consultancy is basically picking my brain. It’s for you to say: “Zoe, help me sort this!” And I’ll get right on it. giving you actionable advice (rooted in lots of copywriting + SEO experience) so you can make improvements, and move forward.
A dedicated hour of my time, so you can take action with confidence.
Who is this for:
- DIY’ing your website copy, but getting expert advice before diving in.
- Newly launched websites that aren’t performing as expected and need insights into messaging, copy, and SEO improvements.
- Websites that rely on social media for leads but want to explore SEO as an untapped avenue for driving organic traffic.
From £240 GBP
This is the cost of a call with me (pick my brains!), but if you're feeling more off-Zoom consultancy, reach out here + tell me about what you need.
Your investment
Searching for specific copywriting support? But can’t see what you need?
Whether it’s writing regular blogs, creating articles or a campaign project that doesn’t fit into my typical service offering, be sure to still reach out. I’m always happy to chat over projects to see if we’re a good fit.
Website copywriter + SEO strategist
Rewind to the '90s and meet 10-year-old Zoe, writing imaginary stories about her (stuffed toy) sheepdog. Even then, I was a creative writer at heart.
Now? I get to do that for real — but in the grown-up world, I blend marketing, SEO, sales + consumer strategy with creative storytelling. The result? Copy that not only warmly welcomes the right people but also turns those warm hellos into warm leads and hot sales.
Meet Zoe
Frequently Asked Questions
Yes, of course. But this is my fully custom website copywriting service. Head over here to check it out.
Of course, this is *exactly* why I offer SEO + copy consultancy. You can book your call here.
Absolutely. If you’re confident you’re on the right path, then this is where a Plug-in day can help you. I can take what you already have, and not only finish it but make it stronger. The best thing to do is to show me your progress and I can quote you from there.
Absolutely! One of my most popular services – where I review and suggest quick SEO wins to your site (+ give you an SEO strategy to work from) is still here. You can read more here.
Of course. This is absolutely something we can do in a Plug-in day, or two. I’ll create copy that fits into your exact template – so it’s super easy to ‘fill in the blanks’ on your end (literally!). However, if you’re having your template customised (often called template customisation), I’d always recommend a custom approach – as this way, we can be super strategic about what parts of the template to use specifically based on your brand, your audience and your goals. Template copywriting is more rigid in terms of what goes where. Customised template copywriting is flexible, and should have a custom approach for best results.
That’s absolutely why it’s called ‘Plug-in’: I am here to adapt to your situation. Your investment will start from £400 for a half day but I’ll always send a specific proposal outlining exactly how much support I recommend, and explaining how it gets you moving closer to your goals.
Questions still lingering?
Get them off your mind + get in touch — I'm always happy to make things super clear.