Copywriting support that slots in + propels you forward.
Strategy, storytelling + SEO.
A half-finished website template, DIY copy that needs some love (+ expert eyes), or seeking some SEO technical eyes on your web content? You’re in the right place. Think of me as your copywriter sidekick, here to plug in + give you the copywriting expertise you need.
Plug-in copywriting
Time to inject some web copywriting + seo expertise (that’s easy on your budget)
Because, you *know* copywriting can be the difference between a *ding dong* lovely-ready-to-buy prospect landing in your inbox... and someone X-ing out after a quick skim of your site. I don’t need to tell you this.
But let’s be real: while you can get so far, copywriting is not your zone of genius. You’re stuck, but so ready to get unstuck — some expert help would be just the ticket...
The situation: you’ve got something, but you know it could be so much better.
Let’s not beat around the bush: budget matters
In a perfect world, maybe we’d all have the cash for fully custom copywriting. But that’s not where you’re at — and that’s okay. Besides, you may not even *need* to invest in that higher level of support right now.
Here’s the thing:
I won’t close my books on that note. Because, actually, I know — being a creative business owner myself — that there is so much you’re capable of.
Grab a pen (or your keyboard),
and we’ll tackle your copy together.
Copy elevation
You’ve made a start with your copy, but now you're stuck. You’ve got some wording, but you know it’s not up to par. And SEO? Where do you start with keywords... and tags... and all that jazz?
Copy elevation transforms your DIY (or done so far) efforts into strategic, SEO-friendly copy that’s ready to go live on your website.
Enhancing what you’ve started + adding a sprinkle of SEO.
Who is this for:
- Website copy that needs a fresh set of eyes to revamp and optimise it for engagement and SEO.
- A purchased website template that needs compelling, targeted copy to fill in the gaps.
- Existing copy that requires an “in-between” service to rework it for specific purposes, like crafting a sales page.
What you get:
In-depth client questionnaire
Reformulated + revamped copy (from your original)
Hero copy + headlines
SEO sprinkling (keyword research, implementation + title tags + meta descriptions)
Call-to-action copy
PDF wireframe (so you can visualise how your copy maps out in a design)
Google Doc (so you can easily copy + paste, and access SEO tags)
Up to 2 rounds of revisions
From £400 GBP
I’m based in the UK, charging in GBP, but working internationally. For my friends across the pond, this roughly translates to $520 USD.
Your investment
Copy + SEO consultancy
Your website isn’t getting any leads. You’re stuck way down Google search. You’re doubting your messaging. And that sales page isn’t getting the sales notifications you envisioned.
Copy + SEO consultancy is basically picking my brain. It’s for you to say: “Zoe, help me sort this!” And I’ll get right on it. giving you actionable advice (rooted in lots of copywriting + SEO experience) so you can make improvements, and move forward.
Strategic advice so you can move forward, with confidence.
Who is this for:
- DIY’ing your website copy, but getting expert advice before diving in.
- Newly launched websites that aren’t performing as expected and need insights into messaging, copy, and SEO improvements.
- Websites that rely on social media for leads but want to explore SEO as an untapped avenue for driving organic traffic.
From £400 GBP
I’m based in the UK, charging in GBP, but working internationally. For my friends across the pond, this roughly translates to $520 USD.
Your investment
Searching for specific copywriting support? But can’t see what you need?
Whether it’s writing regular blogs, creating articles or a campaign project that doesn’t fit into my typical service offering, be sure to still reach out. I’m always happy to chat over projects to see if we’re a good fit.
Website copywriter & SEO strategist
Rewind to the '90s and meet 10-year-old Zoe, writing imaginary stories about her (stuffed toy) sheepdog. Even then, I was a creative writer at heart.
Now? I get to do that for real — but in the grown-up world, I blend marketing, SEO, sales + consumer strategy with creative storytelling. The result? Copy that not only warmly welcomes the right people but also turns those warm hellos into warm leads and hot sales.
Meet Zoe
Frequently Asked Questions
Yes, of course. But this is my fully custom website copywriting service. Head over here to check it out.
Of course, this is *exactly* why I offer SEO + copy consultancy. Send me an enquiry here, and we’ll get you booked in.
Absolutely. If you’re confident you’re on the right path, then this is where a plug-in copywriter can help you. I can take what you already have, and not only finish it but make it stronger. The best thing to do is to show me your progress and I can quote you from there.
Absolutely! One of my most popular services – where I review and suggest quick SEO wins to your site (+ give you an SEO strategy to work from) is still here. It sits under SEO consultancy now and has a starting price of £480. You can read more here.
Of course. This is part of my Copy Elevation support. I’ll create copy that fits into your exact template – so it’s super easy to ‘fill in the blanks’ on your end (literally!). However, if you’re having your template customised (often called template customisation), I’d always recommend a custom approach – as this way, we can be super strategic about what parts of the template to use specifically based on your brand, your audience and your goals. Template copywriting is more rigid in terms of what goes where. Customised template copywriting is flexible, and should have a custom approach for best results.
That’s absolutely why it’s called ‘plug-in’: I am here to adapt to your situation. Your investment will start from £400 but I’ll always send a specific proposal outlining exactly what support I recommend, and explaining how it gets you moving closer to your goals.
Questions still lingering?
Get them off your mind + get in touch — I'm always happy to make things super clear.