About Zoe - website copywriter + SEO strategist
Website copy is my ‘thing’. What’s yours?
That something they’re really, pretty damn good at. Call it a skill. Call it a talent. Call it a purpose. Call it a spark. Call it that je-ne-sais-quoi flair. Whatever you want to call it, I see it in abundance when I partner with inspiring businesses to write their copy. It’s one of the best parts of my work.
Most people have a ‘thing’, right?
While you’re amazing at your thing, you probably weren’t put on this earth to write website copy. Sure, you can do it — perhaps you even enjoy it — but you know that to elevate your brand, push your business forward and achieve that next goal, you need copywriting + SEO expertise.
But the sticking point?
Hey, I’m Zoe - website copywriter + SEO strategist
Imagine you could click your fingers and are able to:
...This is where I say a warm hello.
articulate your value
establish your brand voice
clarify your messaging
show up on Google
see oh-so-warm leads in your inbox
And while it’s not actually quite as simple as clicking fingers, you know that when you hire me as your copywriter, you’re one step away from *this* being your reality.
Your wish? My command *clicks fingers* — because that’s exactly my ‘thing’.
r
“Working with Zoe on the website copy for my business was an exceptional experience from start to finish.
Zoe went above and beyond to deliver high-quality work that captured the essence of my brand. Her dedication, professionalism, and friendly approach made the entire collaboration a pleasure. I couldn’t be happier with the final result and highly recommend Zoe to anyone in need of outstanding copywriting services.”
Isabelle Frampton - Isabelle Kate Photography
Technically, this is the part where I tell you that I know how it feels; I’ve been where you’ve been, and this is why I can help you.
But let’s cut the fluff. After all, my copywriting isn’t cut from a one-size-fits-all approach. Of course, I haven’t been where you’ve been.
Whoever you are and whatever your business, I’ll never know your industry and expertise like you do (even if I love pinning interiors inspo, have researched baby sleep A LOT — hey, tired mama! — and enjoy a good birth story chat).
But you being an expert in what you do, and me being an expert in what I do — crafting SEO + website copy — creates this amazing partnership. Your words, with my touch, have immense potential to drive next-level results and fuel the growth you're looking for.
*Insert the classic ‘about’ page intro...*
you get the idea...
Wedding photographer, pet portrait artist, architect, paediatrician, brand designer, interior designer, doula, child sleep consultant, occupational therapist, coach...
Bring your spark, bring your energy, and bring your ambition.
What I always tell my copywriting clients
I'm here to soak it in, listen and think strategically and creatively about how your words can carry you forward — not just reflecting your vision board dreams, but making them happen.
Go ahead, you can close that empty Google doc.
No more staring at a blank page. Rest easy knowing that your web copy will nurture the right people to your doorstep, make them feel oh-so-at-home, and transform them into eagerly awaited leads and all-important sales.
Honestly, just check my Google reviews! *cringe*
Because while words certainly make blank pages vanish into thin air, strategic website copy avec moi is so much more than that.
You could say I magic up solutions to confused messaging, conjure magnetic brand voices, wave my wand over your Google rankings, and enchant your audience with copy full of feeling...
Website copy that feels like magic
A client once called me a magician with words.
But c’mon, it’s not magic at all.
Let’s quit the fantasy talk. It’s experience of what works with website copy — and what doesn’t. That’s why I have...
My simple (but-oh-so-effective) approach to website copy...
Your website isn’t just a pretty face; it’s a strategic tool to attract, nurture, and convert your ideal clients.
At a high level, we’ll map out your page strategy, ensuring your words don’t just flow but work to achieve your specific goals.
Strategy
Website copy is, and always will be, deeply personal. After all, it’s what sets your brand apart — and the stories you tell are a powerful tool.
As your website copywriter, I'll celebrate the ‘thing’ that makes you, you — and craft authentic stories that magnetise your dream client.
Storytelling
Your ideal client is out there Googling away. It’s always my job to make sure you can be found.
As an SEO copywriter, everything I do is with search engine marketing in mind — ensuring you rank for those pivotal keywords and phrases.
SEO
Is this the right mix of ‘magic’ you need?
“I was extremely impressed with the quality of Zoe's copywriting. Her writing is clear, compelling and perfectly captured the tone.
She also incorporated keywords seamlessly into the text for SEO. As a website designer, I found her copy a dream to work with and would recommend her to anyone looking for professional website copy.”
Zena Barrick - Webadoodle
Behind the scenes of a website copywriter
I’ve not been put on this earth to just write copy, y'know?
Despite what I said above, there’s — of course — more to me than the SEO strategist + website copywriter title. And while some people don’t give a monkeys, you might find it fun!
You never know, we might have something cool in common? So here goes...
My biggest ‘thing’ in life? My son. Hands down. I’m a mum to a 3-year-old absolute little dude. We call him E. And he makes me actually cry with laughter most days. But I’m not so keen on his 5.53 am wakeups every Saturday.
I’m a v. proud dog mama. Meet B. He’s the best, and walks with him in the Cheshire countryside are my absolute writing fuel.
My hobbies include nothing extravagant. I love reading — I am obsessed with our local library — pottering around the garden, snuggling on the sofa watching old Disney flicks with my son, enjoying a glass of good vino, finding a cute coffee spot, and mini-podcasting (voice-noting) my gal pals. Am I a cliché?
And I love to take the odd trip somewhere cool. Next stop: Thailand! For a sneak preview of me + my soon-to-be hubby’s wedding plans — eek!
Enjoyment
True creativity flourishes in fun, playfulness, and joy. It’s central to how I deliver projects, and I want my clients to feel it, too.
Excitement
Feel the buzz when you read your copy because it’s oh-so-you and laser-focused on achieving your next big thing.
Ease
Great communication + clear processes are my sturdy backbone — for an easy-breezy feeling throughout your project.
Empowerment
You deserve to feel wildly confident. I’ll unearth your voice and amplify it — giving you copy confidence like never before.
My copywriter story so far
Honestly? I’ve always loved words. As a kid, I remember the thrill of getting new notepads and the excitement of filling those blank pages with worlds brought to life by words. And now? Try convincing me there’s anything better than a gripping novel. That’s a feeling and a half.
But how did I actually become a website + SEO copywriter?
While it’s more candles, cosy-home aesthetics and inspiring dog walks now, it all started in an office c 2014.
I worked in marketing (tech + industrial engineering... fun!),
While writing wasn’t part of my everyday work, whenever the chance arose to write website copy, a blog, an article, an email — anything — I jumped at it. It was my zone.
Meet the kid who wrote stories about her imaginary sheepdog.
2017
Life did that crazy thing where it threw everything up in the air. Office life was for me no more. A one-way plane ticket to India was my next move.
2018
I started offering freelance copywriting services — from my apartment in Bangkok. I combined my marketing knowledge with my genuine love for creative storytelling, and it took off. And I ate a lot of amazing Thai food. Life was good.
2020
Came back home to Cheshire, England. Got a dog! Of course I did.
2021
Got a human. I mean, became a mama!
Mat leave for a while. Proudest life moment.
2021
Returned from mat leave and things were poppin’. Had some incredible copywriting opportunities (have a snoop).
Now I’m here. In my zone.
It’s the thing that lights me up: writing website + SEO copy for amazing creative businesses, service providers + stand-out brands just like you.
*This* is where I thrive (and where my clients see amazing results!)
