Services page website copywriting template

services page Web copy template for service-based businesses

The complete services page copywriting template to help you write a clear, confident, connection-led services page that actually sells what you do (without feeling salesy).

Super ideal for services page rewrites, complete offer refreshes + making sure your services sound as good as they *actually* are, so your ideal client is hitting ‘contact’ with zero hesitation. This copywriting template with plug-n-play AI prompts is built from years + years of writing services pages that do the hard work for you — showing your value, your process + how dreamy it is to work with you (aka no more underselling yourself).

£25.00

This template includes: hero copy, alignment copy, primary services copy, secondary services copy, impact copy, transformation copy, technical details copy, who for copy, mini bio copy, call to action copy, and client spotlight copy (testimonials).









EVERYTHING you need to write your web copy with confidence.

AI prompts

Zero second-guessing +
no more blank page scaries.

Fill-in-the-blanks ease

Real business examples

SEO guidance

Video walkthrough

AI prompts

AI prompts

writing prompts

Your services page does more than list your offers — it shows clients why you’re the one to help. But turning what you do into “this is exactly what I need” copy? That’s where it can get tricky.

More about this services page copy template

Good news, though — that’s where this template comes in. This Services Page Copywriting Template takes out the guesswork + gives you the exact sections, AI prompts (like your own copywriter assistant) + expert SEO guidance to help you write a page that’s clear, compelling + super helpful for your dream clients.

Because let’s get this straight: your services page shouldn’t just explain what you do — it should show the transformation, build trust + gently guide your ideal (super dreamy) client to the “how do I book?” moment. This template helps you do exactly that — in your own words, with zero waffle + zero fluff.

Launching a new offer? Reworking your services? Finally ready to get your services copy sorted? This is your AI-ready copywriting shortcut to a services page that spells it all out (while avoiding the info overwhelm) + gets no-brainer clients knocking at your door.

The details

Instant Canva template access (wireframed for easy fill-in-the-blanks customisation + visualisation)

Instant Google Doc access (same wireframe, different format for easy typing + plug-n-play AI prompts)

PDF version (perfect for reading or printing)

Here’s EXACTLY what lands in your inbox after you hit purchase:

The web copy template Techy bits

A specific SEO guidance section (making sure you rank on Google!)

Using your website copy template

How it works

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Hit ‘BUY NOW’ and head to checkout.

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Watch this quick video to preview your website copywriting template in action!

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Want to grab 40% off ANY website copywriting template?

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Want to grab 40% off ANY website copywriting template?

Woo! This web copy shop is now OPEN! And to celebrate, I’m feeling super generous. Pop in your email here + get your 40% code delivered straight to your inbox.

(But quick — this deal won’t hang around long!)