Website copy for a children’s dietitian.
When Lucy had commissioned a website designer, she knew she needed to invest in her copy. After all, those words weren’t going to write themselves. And while Lucy loved writing (and wrote many fantastic articles for the press), website copy – writing strategic, SEO-focused copy) was not her bag. Enter a website copywriter like moi….
The Children's Dietitian
Industry: children’s health
Vibe: trusted, professional + inclusive
Tone: practical, understanding + compassionate
Goals: show up on Google in front of parents, position as go-to expert in children’s dietary health + get enquiries for support/ media
Keywords: children’s dietitian, peadeatric dietitian, help with child eating, baby weaning, toddler eating, fussy eating
The details:
“The final copy for my website is quite simply outstanding, and beyond anything, I could have anticipated. I read through it with joy, delight and complete dismay at how she'd captured my voice, the business and the minds of my customers so well.”
Here's what Lucy had to say:
One website, two audiences – a classic conundrum!
Look, Lucy isn’t the first client to tell me they have two distinctive audiences. It happens – it’s usually the case with personal brands. Known as ‘The Children’s Dieitian’ on Instagram, Lucy had quickly become the go-to support for parents, and with that the go-to expert for media and press. With a goal of obtaining more opportunities, Lucy’s messaging was primarily posioned towards parents, but with that we infused secondary messaging (and a specific sales page) around her media capabilities.
A taster of the website copy I wrote
Matching her brand voice with her actual voice was such a joy, giving the copy an authentic feel. This is what attract Lucy’s followers, community and clients on social media – and we replicated through her website.
Lucy’s vibrancy + kindness was infused into the copy!
Are you thinking: It’s my turn, now?
No more making do. More making it happen.
Strategic website copywriting has been the key to turning my client’s vision-board dreams into a living, breathing reality.
