What’s next? Copy that’s oh-so-you and oh-so-profitable, right?
You know your words matter. After all, when you say the right thing, heads turn, people are engaged + *ding-dong*, the right people arrive at your door (or land in your inbox), eager to work with you.
But right now, your website copy isn’t playing its part. It’s out-of-sync, stuck reflecting a past version of your business.
Your scenario: done with mediocrity, “that’ll do” vibes... and, frankly, copy that is *way* below par.
You’re ready to give your website copy the TLC you + your business deserve.
Copy (or lack of) holding you back? Not an option.
You’re standing at a tipping point of what’s next. Your expertise, your service + your mindset are primed for the uplevel. But your copy, your brand voice + messaging are lagging behind.
No more making do. More making it happen. Strategic website copywriting is the key to turning those vision-board dreams into a living, breathing reality.
Let’s do this, shall we?
Skip ahead + check out the transformation
Before
avec the lack-lustre website wording
Out of sync, inauthentic + mismatched copy that you feel you’ve outgrown.
Low-quality, unaligned + not-your-vibe clients
pulled in by the wrong message.
Charging low prices
because you don’t articulate your value.
Lost in the sea of “industry experts”
with copy that doesn’t stand out + cut through the noise.
Hiding way down on Google search
with copy poorly optimised for SEO.
After
I’ve crafted your website copy
Voice, messaging + copy that feels oh-so-you
and communicates your unique worth to the right people.
Higher-calibre, ready-to-invest + oh-so-you clients
attracted by elevated + magnetic messaging.
Commanding a higher fee
with copy that positions you at a higher level.
Elevated market-leader positioning
with a memorable voice that commands attention.
Your website rising up the Google search ranks
and showing up for ready-to-buy leads.
No more staring at a blank page. No more late nights trying to churn out the words you need. And no web designers chasing you for copy (I handle *alllll* that when you hire me as your copywriter).
Doesn’t that sound just fantastique?
And, let’s be real...
This is your crème de la crème website copywriting service
How it works:
The basics: Custom Web Copy is an immersive process that uncovers your authentic voice, amplifies your unique message, and attracts all the *right* people. It’s about getting your website ranking on Google, giving your design the strategic direction it needs, and driving the conversions you want to see (hello warm leads, hello hot sales!).
This package has been designed on what clients usually need when going through a rebrand, new website development or both. But it can be totally customised to your specific needs (which you can tell me about when you enquire).
What you get:
90-minute kick-off call
6 pages of custom written-from-scratch website copy
Typically includes home page, about page, services page, blog page, portfolio page + contact page
Uplift copy: 404 page, footer + cookie banner (part of a cohesive brand voice)
SEO (keywords and phrases) applied at every point (inc. title tags, meta descriptions)
In-depth questionnaire + optional client surveys
Custom visual wireframe so your designer (or you) can see how your web copy comes to life in real life
Google doc for easy copying-and-pasting into your website
2 rounds of revisions (inc. a check-in call)
Complete handover to you + your designer (w/ support throughout the design process)
Your one-off investment:
From £3,480 GBP / Or 6 monthly payments of £580 GBP
Alternate payment plans are available.
I’m based in the UK, charging in GBP, but working internationally. For my friends across the pond, this package roughly translates to:
$4,590 USD / Or 6 monthly payments of $765 USD
Note: The USD amount may vary slightly depending on the exchange rate at the time of payment.
Add-ons
Strategic overview, brand messaging + voice guide to help shape your future marketing content
Additional pages for launches, sales + more
Product pages (+ descriptions)
SEO keyword-rich blogs to launch your website
Email copy sequences
Discover written-from-scratch copy
"My web copy is simply amazing and even made me cry when I first read it.
My eyes were truly opened in this process, I reached out to Zoe, she took the time to understand me, my work ethic, what I was passionate about and most importantly my voice!
For so long I have been trying to put what I do into words that would be easily read by my prospective clients and Zoe is the best money I have ever spent for my business. Thank you!"
Emily Whalley - Fox and the Moon Infant Sleep Services
A big yes if you...
Are done DIYing your copy and forcing words out
Feel fed up with mediocre messaging and wishy-washy words
Are investing in a new website design (and maybe some visual branding, too) and want your messaging and copy to be in perfect harmony
Have worked with copywriters before but are ready to uplevel to specialised website + SEO copywriting
Have big goals on the horizon and are excited to pull everything together to make them happen
Know that an amazing website needs clear, compelling messaging + a strategic copy structure
Want your website to rank on Google for all the right keywords + phrases so attract ready-to-buy leads
Want to pass the baton and let someone manage the copywriting strategy, so your website designer has everything they need (and you can focus on what you do best)
Is custom copy avec moi a good fit for you?
But hey, I get it… if you’re…
Working with a smaller budget
Wanting to make the most of the copy you already have
Still in need of some expert copywriting support
Check out my plug-in copywriting services.
They’re an accessible, budget-friendly option — think more done-with-you than done-for-you.
Enquire now
Why are you thinking about website copy?:
Tell me about you (+ your potential project):
Website URL:*
EmaiL:*
Business name:*
Name (first + last name):*
Anything else I need to know?:
How did you hear about me?: (Google, Instagram, referral, somewhere else)
I’ll be in touch within 24 hours Monday-Friday (at the weekend, I’m chasing a 3-year-old around, so you’ll hear from me on Monday).
Thanks so much for submitting your application.
Simple, but oh-so-effective.
My approach to web copy
Let's skip the buzzwords. Strategic website copy is about saying the right thing, at the right time, to the right people — so we can hit your goals square on the mark.
Your website? It's not just a pretty face. It's your ultimate marketing and sales tool. It's gotta reel 'em in, keep 'em hooked, nurture, and seal the deal. As your website copywriter, I'm all about building out your unique strategic roadmap, ensuring every word plays a crucial role at every turn of your site.
Strategy
Sure, they say your stories make you human. But what does that really mean for your web copy?
No need for a novel, and no autobiography required just yet. As your website copywriter, I'll dig into what binds you and your audience together. We'll weave in experiences, anecdotes, those tiny moments only you and your ideal client could share a laugh (or a tear) over a coffee (or a glass of vino!). Because this is where relationships blossom, and the best businesses flourish.
Storytelling
You deserve to be found on Google. Yet countless exceptional businesses remain buried in the depths of search results.
Crafting captivating headlines and client-magnetising about pages is one thing, but without search engine optimisation, you'll likely get stuck on a page no one ever scrolls to. As your SEO copywriter and strategist, I specialise in crafting copy that elevates your ranking for those pivotal keywords and phrases. Because trust me, your ideal client is out there, Googling away.
SEO
Homework + 90 minute kick-off call
Before we do anything, we have research to do. On booking your project, you’ll get a link to book your kick-off call and fill in your questionnaire + distribute any client surveys.
01.
Initial concept
After the research stage, I will craft your topline web copy by creating your home page copy first. This is so you can approve the key details before we pull your messaging, voice and everything through.
02.
Receive your copy
Once we’re happy with the initial concept, you will start to receive the rest of your web copy to review and feedback. Depending on the size of your project, this may be split into 2-3 phases (to keep things moving smoothly).
03.
Revisions
Receiving your web copy is full of so much emotion! While you’ll love most of it, there might be parts that need some fine-tuning or tweaks. That’s totally normal — and I’m here to guide you through the feedback process, making sure the final copy feels just right.
04.
Wrap up
Time to fly, web copy! We’ve finalised your web copy, and you’re feeling super confident. I’ll package everything up with a clear explanatory video, so your website designer (or you) knows exactly what to do next. Plus, I’ll be here to support you and your designer with any questions during the design process.
05.
Final checks
It’s not goodbye just yet! Once your copy is live, I’ll make sure it’s formatted correctly for both SEO and user experience, and that the strategy is spot on. I’m with you to the end—I want to see your copy out there, doing its thing.
06.
My oh-so-easy copy wireframes you (+ your web designer) will love
Envision your copy coming to life through a visual information architecture (fancy talk for a map of your copy).
Your web copy and design should be besties—in sync, on the same page, and laser-focused on the same goals. Wireframed website copy ensures that’s exactly what happens.
A spotlight on…
Website copywriter + SEO strategist
Rewind to the '90s and meet 10-year-old Zoe, writing imaginary stories about her (stuffed toy) sheepdog. Even then, I was a creative writer at heart.
Now? I get to do that for real — but in the grown-up world, I blend marketing, SEO, sales + consumer strategy with creative storytelling. The result? Copy that not only warmly welcomes the right people but also turns those warm hellos into warm leads and hot sales.
Meet Zoe
Website copy is one thing, but you’ll want to bring that elevated messaging and poppin’ copy to life.
No, I don’t design websites, but I *do* work with some incredible website designers — check out my recommendations here. Jess is one of my faves (she even designed my amazing website — so if you like what you see, let me know when you’re enquiring).
Meet web designer, Jess
Frequently Asked Questions
Of course. I basically have this magic power where my words morph into your words. In all seriousness, it’s what being a copywriter is all about. Adopting and replicating your voice, but also refining it and making it very clearly YOU. It’s amazing how many people don’t actually sound like themselves in their copy (i.e. they hide it away). My job is to bring it *strategically* to the surface, so you say a warm hello the right people.
Whenever I write website copy, it will always consider and apply SEO (unless it’s not your goal… say you’ve hired me to write a very specific sales page linked with an email list, for instance). A *huge* part of website copywriting is search engine optimisation – it’s about the keywords you use, how you use them, how you apply them in your design (header tags) and other important attributes such as meta descriptions + title tags (always included). SEO is also simply about great copy.
Clear, compelling + creative copy will perform better on Google because it’s a better user experience – and Google knows this *eye balls emoji* from how long your users stick around.
So yes, it is nearly always included – unless we specify otherwise. And I want to assure you I know my stuff (I even went to Google London HQ for a training day once - how la-de-dah is that?)
Things can get busy! If you have a concrete deadline in mind (like your designer needing copy by a certain date), get in as soon as possible. Most average-sized projects take about 8 weeks from start (homework + kick-off) to completion (wrapping your copy up for your website designer).
Yes! You can pay for your project over 3, 4, 5 or 6 months. Just let me know when you’re enquiring.
You say tomato, I say… tomato? Your answer: It doesn’t matter at all. I’ve worked with a decent bunch of US-based businesses + brands now (check the portfolio), and it’s super easy for me to put my US spelling hat on (and spellchecker is just a tap of a button). Oh, and between me and you, you guys are rockin’ the copywriting world – and I love how bold, brave, bright and brilliant your approach to messaging, brand voice + copy is. I am *alllllll* for that.
Of course. This is great if you are launching a new service or building a sales page. Drop me an enquiry here + tell me about your page.
Absolutely fine… I’m so here for that! Let me know when you enquire + I’ll add it to your proposal. Or let’s get started, and we can chat extras as we go along.
A touchy question for a copywriter… I joke! I’m actually not against AI copywriting tools, and I think they have a purpose in many places. But not in my custom web copy. This web copy is written by a human, with real human lived experience for other humans.
However, occasionally, I may ask ChatGPT to help me with editing tasks – such as suggesting an alternative work or refining a heading. This doesn’t mean I’ll go with it, but it’s like having someone to bat an idea off. Sometimes, AI helps me move forward and sparks an idea – but it doesn’t give me the exact answer.
I see AI as an assistant helping me out, but it never ever ever writes (or should I say ‘generates’) your copy.
It is me, Zoe – and only me – who writes your fully custom web copy. I create the strategy, guide the message and write those words. I don’t outsource any of that.
However, I sometimes get help from experts with proofreading + editing. This means I do what I’m best at and then let other grammar + syntex experts feed in — so you get the very best of each aspect.
Of course. That’s my favourite way to do things. From the very start, I love to make contact – and I’m on hand throughout the design process if any copywriting or SEO queries pop up. I’ll also review the site when it’s live to ensure everything is *just so* with your copy + SEO.
Oh no! That would not be fun. If this ever happened, we’d work through it together until you were happy. I’ve actually never had an unhappy client because I’ll always find a solution.
I am fully insured, and you can view my terms & conditions here — so everything I do is ‘legit’.
No, I don’t! But all my copy is wireframed to inform your designer – and I do recommend some amazing designers here. I’ve worked with all of these, and their work is top-notch.
Yes, I can. Check out my plug-in copywriting services to find out more.
Questions still lingering?
Get them off your mind + get in touch — I'm always happy to make things super clear.