Marshawn has decades of experience, a powerhouse brand, and a bold new vision — but bringing it all together on a new website felt overwhelming. She knew exactly what she wanted to say (make no mistake, she’s made millions from her messaging + words)… but didn’t have the time or headspace to shape it into the next evolution of her brand.
That’s where I came in as her copywriting partner. Together, we mapped out her website strategy — starting with strong homepage and about page messaging, then refined direct-response sales copy, synthesised her voice + called in her target audience for no-brainer conversions.
marshawn evans daniels
Industry: high-end coaching for women in business
Vibe: a touch audacious, but so much substance, the OG faith + biz mama
Tone: elegant, authoritative but still fun
Goals: attract aspirational, ambitious and elevated women to invest in courses
Keywords: women in business, women of faith, high-end business coaching
The details:
“What Zoe’s excellent at is taking words and making them visual — in layout, structure, and design — so it truly is DIRECT RESPONSE.
She makes sure the right words stand out in the right place. That’s EXCEPTIONALLY POWERFUL. Absolutely essential if you're going to have what I call successful scrollability.
So I cannot give any higher recommendation than this to Zoe. She is PHENOMENAL, and I am so grateful that she was willing to lend her talents, her insights, and really just her time.”
Here's what marshawn had to say:
Synthesising a wealth of ideas into sharp, direct-response messaging that honoured her history + spoke to her high-end, next-level audience.
With a tight launch timeline, tons of content to refine and lots of moving parts, this project needed calm, clarity, creative thinking...and structure. That’s where I came in.
From our initial strategic kick-off call and to wireframed sales copy mock-ups, I kept things moving — shaping big, brilliant ideas into copy that felt focused, elevated and unmistakably Marshawn (staying true to her BIG brand voice, always).
Her designer, Little Hound Creative, had everything she needed to bring the vision to life — from SEO tags, eyebrows copy, and mock-ups to show how the copy works within template canvases from SuperHero Design + Tonic Site Shop. And Marshawn? She could stay in her zone of genius, knowing her message would be communicated clearly at every single strategic point to maximise conversions.
Tap 'play' + hear what she had to say about my copywriting service
"The frustrating part for so many of us online is feeling like our websites, or our visuals and our marketing, don't reflect the calibre of who we are.
"And anytime I have shown a draft of the work that Zoe has done — helping me to put my words together in a way that sounds like me (because I am excellent at language and messaging) — people are always blown away. She’s able to synthesize my thoughts, cut pieces here, bring out the parts that are most potent. I’ve never had a negative response from anyone who has looked at drafts and samples.
"It's such a pleasure to have a writing partner when you're someone who writes words for a living — someone who elevates you, keeps your mind in place when you get overwhelmed, and encourages you."
A taster of this website copy
Marshawn’s site now carries the weight of her voice, her brilliance, and her next-level offers… and I'm so proud to have been part of her website creation.
Crafting this copy wasn’t just about words — it was about honouring a LEGACY, translating vision into strategy + making sure every line worked hard.
You thinking: It’s my turn, now?
No more makin' do. More makin' it happen.
Strategic website copywriting has been the key to turning my client’s vision-board dreams into a living, breathing reality.
