5 way to take your website headings from meh to magnetic

Quick synopsis: In this blog post, learn how to write websites headings in your web copy. From getting more specific with your language to SEO tips, apply these tips + see your website users engage better with your website.

Few things make me cry into my website copywriter-gal coffee more than ‘Welcome’ in your hero section, an about page that reads like a CV… aaaaand, you guessed it: lacklustre (or completely absent) website headings.

Or headlines. Whatever you wanna call them. The big ‘Look at me!’ copy that sits proudly at the top (or near the top) of each canvas (or section) of your website.

And trust me when I say: these spaces are prime real estate! While I may be exaggerating slightly (no, I haven’t actually cried over heading copy — yet), the point is: HEADINGS MATTER. And I want you to know just how much so you can make them work hard for you.

(No more mediocre headings, right!)

But WHY do website headings matter?

Your website users skim—they don’t read every word. And what do they notice first? Your headings.

They’re big, bold, and attention-grabbing—your chance to say something clear and compelling enough to make them keep reading.

But wait, there’s more!

Headings also pack an SEO punch. Google, just like your audience, reads them first. Get them right, and both humans *AND* search engines will love your website.

Now, let’s take those common website headings and give them a glow-up.

5 ways to improve your web copy headings

1. Be more specific

Vague headings? A wasted opportunity. If your heading is too generic, your reader will skim right past it. (Unless you’re backing it up with a great eyebrow copy—more on that later!).

❌ Beautiful photography for all occasions
✅ Timeless photography for life’s most treasured moments
Your wedding day, newborn arrival & more (Use subtitles to add extra detail!)

Micro-moments in your website headings, too!

Another fab tip is getting specific by focusing on a micro-moment. This can work SO WELL in certain places, such as:

❌Find yourself snapping at your kids? I know how it feels!

✅And then your kid asks ‘why’ one more time (and the dog dares to bark), and you just SNAP.

Sure, the second heading is slightly longer – but it is SO MUCH MORE engaging, because it drills in to a very specific situation. 

2. Ask a question

A simple way to engage your reader? Ask them something. It sparks curiosity and keeps them reading. It sounds super conversational, too – so natural, rather than robotic. 

❌ Get started here
✅ Ready to get started, then?

See point 3 for more on this!

3. Be conversational

No, I’m not saying write your website headings like you text your besties. If your group chats looks anything like mine, I would 0/10 recommend. But leaning into what feels natural and easy? 

❌ How I became a business coach for ambitious mums
✅ My story? It’s probably a bit like yours… as a mama spinning all the plates.

Yes, please – it’s giving more personality. More connection. More reasons to keep reading.

4. Turn “I” into “you”

The oldest trick in the book — but so effective. Make your reader feel like the website is about them (because it *actually* is!).

❌ Here’s how I work & my approach
✅ What you need to know when working with me

See the shift? It goes from me-focused to you-focused — which is exactly what your ideal client wants to read.

5. Add an eyebrow copy

Ahh, eyebrows. They frame your face *AND* your website copy, too.

Eyebrow copy (aka the little phrase that sits above your main heading) can add clarity, boost SEO, and make your message instantly clearer.

❌ My services
✅ Orlando, Florida interior design services [eyebrow]
Dive into my services

Ask your designer to tag this as an H1 or H2 depending on where you’re at on your site. H1 would be in the hero (and name the whole page) but H2 is more a subheading.

Conclusion: work, work, work those website headings

A few tweaks. A bit more you. A bit more clarity. A conversational touch. Structuring with Google in mind.

That’s the difference between ‘meh’ copy and magnetic, hardworking website vibes.

I will die on this hill: headings can make or break your website experience.

Dull, generic, uninspired headings? Your ideal client is x-ing out before they’ve even muttered, ‘nah.’

But headings that engage, nurture, and actually guide them through your website?

That’s the sweet spot.

Not just about your headings copy, though, is it? Let’s make your whole website work HARDER.

Headings are cool, but you want the bigger picture, right? This level of detail across your whole site? I got it.

It all beings with strategic website copy that attracts the right people, keeps them engaged + converst them into a lead. 

Check out my custom website copywriting services – perfect for a total overhaul, rebrand + steppin’ out fresh with a new website that isn’t just shiny-cool; it’s converting-hot.