Is your photographer website working hard enough? PR + copy masterclass for photographers.

Your photographer website is more than just a gallery of your work — it could (+ should) be the digital centre of your brand + business. A centre piece of your marketing. And one of the biggest tools you have to grow your photography business — attracting dreamier clients, wow-eeeee opportunities + making better money with more ease.

But if your photography website isn’t converting clients, building trust, or helping you get found? It’s time to give it some attention. Because, after all — a website that just sits there is pretty pointless.

A little while ago, I teamed up with photography PR expert Zoe Hiljemark to co-host a Copywriting & PR Masterclass for Photographers. It was packed with tips on how to get your website working harder — and smarter — for you.

Even if you missed it live, you can still get your hands on the replay and our in-depth Photography Website Copy & PR Guide. It’s a super practical toolkit to help you upgrade your site, improve your messaging, and get noticed.

Whether you’re struggling to write about yourself, wondering how to stand out in a crowded photography market, or ready to attract better clients (the ones that give you zero doubts + alllll the good feelings about your craft) — this is for you.

Back to basis: WHY your website matters in your photography marketing strategy

When it comes to marketing for photographers, your website plays a huge role. Think of it as not only that classic anology of a ‘shop front’, but an actual member of your sales team — not just showing off what you do, but nudging, nurturing + supporting prospects into clients, and clients into fans (the kind that rave, recommend + refer!).

Instead of YOU always have to ‘charm’ people face-to-face (sell!), your website copy needs to do the heavy lifting — building connection, trust, and action. And getting that hot lead that is ready to book in.

It’s where you:

• Show off your photography portfolio
• Share testimonials and client reviews
• Explain your services, pricing, approach + process
• Tell your story and connect with your ideal audience (the ones who truly value what you do!)
• Start showing up for SEO terms like “wedding photographer in [your city]”

In short?
Your site should sell for you — even when you’re not around.

Related: Nailed your website copy? Why PR and publicity should be your next move — read the blog here.

Is your photography website converting visitors into clients?

Be honest — is your current website helping you grow your photography business?

Too often I see beautiful sites that look amazing, but aren’t pulling their weight when it comes to:

• Attracting ideal clients
• Encouraging enquiries or bookings
• Building trust through strategic messaging
• Making it easy for journalists or brands to feature you

If your site isn’t working as your main marketing and PR tool, you’re leaving money — and opportunity — on the table.

That’s why we created this workshop and guide specifically focused on website copywriting and PR for photographers.

Get instant access: the masterclass and guide for photographers

The photographer who are *so* ready to ditch the ‘winging it’ approach to their website, and get strategic about this central marketing tool.

Here’s what you’ll get when you purchase the Copy & PR Marketing Guide for Photographers:

• A 1-hour training replay focused on photography website copywriting + PR strategy
• Website templates for the three core pages (Home, About, Services), with a video walk-through
• Copy prompts and examples to help you write better, faster
• Google Docs and Canva versions — so you can edit and customise easily
• Photography PR tips — including how to make your website press-friendly
• Done-for-you pitch email templates to help you land features
• A checklist to help turn your website into a media-ready, marketing tool

It’s a practical, DIY-friendly resource designed to help you improve your website today — whether you’re brand new or a few years into your photography business.

This is for photographers who want to:

• Strengthen their photography marketing strategy
• Turn photographer website visitors into bookings
• Get seen by journalists + editors
• Build a personal brand, not just a portfolio
• Write copy that reflects their style, story + values

If you’re ready to make your website one of the strongest parts of your business, this is a fantasitic (budget-friendly) way to start.

Ready to optimise your photographer website?

Let’s face it — writing about yourself can be hard. And knowing how to market your photography services online? Also hard! On your own.

You’re not supposed to do everything alone, you know?

That’s why we made this easy-to-follow, expert-led workshop + guide for your photographer website.
So you can stop second-guessing what to say on your website — and start using it to grow your brand, boost your bookings, and get more visibility.

Grab the masterclass and guide here for £55

Ready to skip ahead + get 1:1 support?

Check out my Custom Website Copywriting for Photographers or my Template + Elevate done-with-you copywriting service — both tailored to help photographers like you build a site that sells.