7 fun things to try with your about page copy

Quick synopsis: This blog shares expert about page copy tips and website copywriting advice to help you write an About page that genuinely sounds like you *and* connects with your dream clients. Dive in for personality-packed, interesting ideas to make your About page something people *actually* love reading. 

Even quicker synopsis: We’re turning the ‘ugh’ into ‘ooooh this is fun!’

Ah, the About page. The one that makes most people (read: everyone) want to slam their laptop shut and give up on their website. Okay, perhaps a little melodramatic, but bear with me… Because I’ve lost count of the number of times I’ve heard: The About Page Copy Is The Hardest To Write. Ever.

And honestly? I get it. Even for an experienced website copywriter, the About page can be the trickiest part of your website copywriting process – giving us a right little wobble (or copywriting crisis – quelle horreur!).

But here’s what I tell myself for every client about page copy project…

And it’s good for you to remember:

Sure, your about page IS about you, but it’s written *FOR* them (them being your ideal client). It’s a page that creates connection, engagement and a bit of back-and-forth get-to-know-each-other vibes. Your ideal client should feel in sync with you, based on what you say on your about page.

And that means you can fully ditch the formal CV or curated bio vibes. Instead? Let’s make it feel more like a conversation. A connection point. A tiny bit fun, even — whoever you are, whatever you do + whatever your brand.

Because over the years, I’ve written About pages for wedding photographers, business coaches, website designers, interior designers, consultants… you name it. And no matter the vibe — whimsical, punchy, calm, bold — there’s always room for a little surprise. A little moment of joy. And that’s what I’m bringing to this blog post today. I hope it helps.

1. A quote, lyric, line, or saying you live by

Could be from a movie. Could be from your beloved grandma. Could be that one Taylor Swift (or Shania Twain… that’s me 90s baby!) lyric that just hits.

These little snippets of what you love say a lot — without needing a long explanation. They set the tone of who you are and give your readers a peek into your values. It’s a small touch that immediately helps you connect on a human level.

2. A screenshot or line from a real message or DM

You know that gorgeous note from a client that made your day? Or that DM where someone said, “You were in my head!”

Pop it in. Break up the copy. Add some real-person proof. It shows your authenticity and builds credibility in a way that feels natural. Screenshots are great here — and you can use some microcopy comment to back it up.

What’s microcopy?

It’s a powerhouse when it comes to your website copywriting, that’s what it is! Learn how to do it here.

3. A non-professional ‘achievement’ that makes people smile

Something unexpected. Something real. Not just the awards + titles (though those matter too). But things like:

• Ate 40 Jaffa Cakes in one sitting while pregnant (yes, it me). 
• Learned to ride a bike at 32.
• Moved across the world with a dog + a dream.

Pick something that feels you — and makes your ideal client think, “Oh, I like this person already.” It can also help you stand out in a sea of almost-too-perfect, cookie-cutter bios.

4. A quote from your dog (or a break from the norm web copy paragrapph!)

Stay with me. If you’re a bit playful in your tone, a ‘testimonial’ from your dog can add a fun twist. Something like: “She’s great with deadlines and even better at belly rubs.” – Margot, office assistant (cocker spaniel, age 5)

Mix in a real testimonial just after, and voila — light-hearted but still credible. Your pet’s “approval” is also a subtle nod to the personality you bring to your work — a reminder that clients should feel comfortable with you, just as they would with a good friend.

Of course, you can totally mix this up! This is just an example of interjecting an ‘in’ joke — but essentially this is a point where you can pull some copy that’s a breakaway from the norm about page bio writing. And that is SO refreshing – visually on the page + actually reading/ skimming the copy. 

5. A peek at your perfect Saturday

This one’s all about alignment. Show your website user (*and* potential client) what lights you up — it might be what lights them up, too.

Try something like: Perfect Saturday? Coffee in bed, a muddy dog walk, farmers market flowers, and a glass of ice-cold sauvignon by a crackling fireplace with my fave (tattered) novel.

You don’t need to make it perfect. Keep it authentic to you. If you’re the type who loves a Sunday lie-in, throw that in! If you thrive on action-packed weekends, share that too. The goal is to show what you truly enjoy and let your ideal client see the kind of life they can imagine aligning with yours. 

6. A fun Q&A or multiple choice

Quickfire questions work so well for keeping eyes on the page. Try a “This or That” section (Tea or coffee? Beach or mountains? Planner or post-its?). Or even a mini quiz-style section to share facts about you in a fun, engaging way.

It’s an easy way to get your personality across without feeling forced. Plus, it’s an interactive moment that encourages engagement, which can keep readers hooked for longer.

Plus, if you’ve hired an epic custom website designer, I’m sure they’ll be able to bring your quiz to life in a really fun way. Check out my website designer recommendations here. 

7. Link out to deeper value + meaningful substance (it’s not just about page copy that says something, it can DO something, too!)

I think this one is a pretty cool way to add substance. Look, I never want to overwhelm your website user – but easy navigation is easy flow + natural choice. And that leads to a great experience!

Adding in a mini blog overview or podcast section is a great way to add authority to your bio. It says: look at all this expertise I have, without *actually* listing it all out. 

Just be sure to make this section succinct. The way your website designer creates this can be more visual (less words), and include a nod to your resources – so users are free to explore, but also free to move past. 

Feeling more excited about writing your about page website copy?

When we can be creative (and have fun!) copywriting is genuinely such an enjoyable experience. As a website copywriter, this is how I feel when I start wireframing + mapping out every project. I super encourage you to do the same – don’t think of your about page as flat website copy in a Google doc. Think of it as part of the website experience already – and don’t be afraid to play around with fun, fresh elements like the 7 above!

In summary? Your About page can be personal and professional. Strategic and smile-inducing. And if you’ve been staring at a blank doc thinking “Ughhhhh,” I hope this helped give you a few new ideas to play with.

Website copywriting: done for you + done with you

Check out my Custom Website Copywriting service — where I write your whole website (About page included!) with strategy, storytelling + SEO weaved in at every point.

Want to DIY, but smarter? The Template + Elevate service might be your perfect match — start with my fill-in-the-blanks copy templates, then get my 1:1 SEO copywriter support to bring your copy to life — so it’s ‘press publish’ ready.

Or, shop my website copywriting templates (coming soon!) – giving you a plug-and-play structure so you can write your own web copy with confidence (includes writing prompts, AI prompts + real client examples). Start with your About page or if you’re writing your whole website, explore more pages + bulk packages here. 

Want website copywriting support but still got questions? Drop me an enquiry, I’d love to hear from you.