Any successful been-there-done-that business owner knows that cohesive branding is vital for an epic, ideal client experience. But have you ever truly felt why? Like, what is the vibe that’s at play here?
Here’s my take: Cohesive branding creates this all-wrapped-up clever vibe, where every detail is intentional, and your unique brand personality feels authentic, easy and natural. It’s the difference between a brand that feels “meh” (or even, forced + fake) and one that clicks. Like a genuine connection versus one that is mishmash + robotic.
In this blog post, I’ll be coming at brand cohesiveness from a copywriter angle, and diving into the ever-important: microcopy. Buckle up, you’re gonna want to make some changes to your website after this!
What is microcopy, actually?
Microcopy is short, snappy and often-overlooked elements of your website copy. While they’re small, they’re mighty – and can contribute to your overall brand vibe.
After all, cohesive branding is about more than just a polished logo or colour scheme. Or in the copywriting world, the big dawgs like your messaging, your slogan, your hero banner and all those big’uns we tend to focus on. Microcopy accentuates a feeling for your audience. When carefully curated and strategically thought-out to vibe with your copy as a whole, it has the potential to make an ideal client think, “This brand is SO a bit of me”.
It’s not just about what you say in the big moments; microcopy is about how every little interaction feels. It’s these tiny details that make people smile, remember you, and want to enquire, reach out and buy from you/ invest in your services.
Want to make your brand feel more human, relatable, and, well, YOU? Get started with tips from a website copywriter who crafts these moments as a day job
3 website copy zones to infuse with microcopy
1. ‘Thank you’ messages
When someone takes the time to fill out your form, don’t just hit them with a basic “Thanks.” after they submit. This is your chance to make an impression. Try something like: “You’re in! We’ll be in touch faster than you can refresh your inbox!” It’s fun, warm, and far more memorable than a plain old thank you.
Why does this work? It shows that you see them. It makes your brand feel more like a conversation than a transaction. That’s what cohesive branding feels like — like a real person is on the other side.
2. Form fields
Forms can be boring — unless you use them as a chance to let your brand personality shine through. Instead of just “Name,” try something like, “What should we call you?” Or if your brand has a quirky tone, how about: “Drop your full name so we can Google you… we mean, ‘do our research.’” This subtle shift in language turns a mundane form into a mini-experience that reflects what it’s like to work with you.
The key here is that even in small interactions, your voice can stand out and help people feel the vibe of your brand.
3. Cookie banner
Cookie banners are legal necessities that so many brands treat as an afterthought. But why not have a little fun with it? While you can’t mess with the legal part, you can definitely play with the copy that shows up in the pop-up. My millennial heart has longed for the chance to say something like, “Hands off my cookie jar!” (Yes, Gym Class Heroes references forever).
This is just another spot to let your microcopy stand out, making even the dullest parts of your website more on-brand and engaging.
Ready to get serious about your website copy?
Microcopy is a small but mighty tool in your website copywriting + brand messaging toolkit. When you know your brand voice and tone, those tiny details can be easy (and fun!) to get right. So, next time you’re tempted to let the “little” stuff slide, remember: it’s the little things that can push a prospective client into actually investing in you. Go ahead and give that microcopy an overhaul — give your ideal client that easy, fun, cohesive and reassuringly YOU vibe they’re after.
Let’s chat over your brand voice, messaging + copy
Drop me an enquiry or check out my custom website copywriting services here.
