Copywriting for photographers: Website copy tips with Alex Vita

Hello, photographers. Have I got an oh-so-special bit of content for you? I recently joined Alex Vita of Foreground Web (incredible go-to website designer for photographers) to chat about all things copywriting for photographers, specifically website copy + SEO — and of course, we captured it all on video for you to watch. Aren’t we good?

The video is basically web copy 101 for photographers — what works, what doesn’t, and what you should focus on if you’re at a point in your business where you’re ready to be more, do better and earn more from the clients you attract.

But enough preamble. Here’s what we cover:

1. When should a photographer hire a copywriter?

As a copywriter, of course, I’m biased, but hear me out! There are prime situations where a copywriter is the perfect investment to help refine your message and bring in higher-calibre clients — and others (like when you’re just starting) where DIY may work just fine. Alex and I discuss these scenarios and the advantages of hiring for clarity and impact.

2. How to choose the right copywriter

When it comes to picking your copywriter, setting clear business goals is essential. In this section, we break down the top considerations:

• Why SEO knowledge matters
• How to assess industry experience and review portfolios
• Ensuring a copywriter’s approach enhances your brand voice authentically

And — most importantly — why hiring a dedicated website copywriter (vs. just any writer) is so worth it.

3. Common mistakes in photographers doing DIY copywriting

DIY copy can work wonders if done right! But common pitfalls like overlooking SEO tags or treating each page as separate often dilute your messaging.

If you *are* planning to DIY your copy, a great place to start is here: Download my free homepage website copywriting template (linked at the bottom of this page!).

4. Breaking away from traditional business communication

For some, the “business voice” feels safe, but is it actually resonating with your ideal client? Or falling flat? AKA booooring.

Here, we chat about finding your authentic voice and how it connects better with individual, consumer clients.

5. The shift towards authenticity in photography business branding

Alex and I elaborate on the above — and give you tips on how to find a brand voice for your photography business that feels easy (because it’s you!).

6. Trends in copywriting for photographers

Learn about ‘styles’ in photography businesses and how they influence brand voices and messages. How do you differentiate yourself if the trend seems to be the *in* thing that’s working?

This part of the video will instill confidence in breaking from the mould, and the results you can see from NOT following the crowd.

7. Crafting effective brand messaging

What *actually* is messaging — and how does it actually work on your website? Here, I give tips on approaching your messaging as a photographer to ensure you’re confident, clear + compelling to your ideal client.

8. The role of storytelling in copywriting

You’re a creative with a knack for telling visual stories. But how do you bring that into your web copy? Alex and I explore practical ways to infuse storytelling into your words, not just your visuals.

9. Balancing SEO and natural voice in copy

Writing for Google but still writing naturally can feel like a walking contradiction for many photographers. But here’s the thing: it doesn’t have to be!

Understand how to use keywords strategically (and avoid keyword stuffing), optimise your photographer’s website for SEO and still create an awesome, real-life human experience for your ideal clients.

10. Why copywriting + web design are best friends

The practical bit! Alex and I discuss how important wireframing your website copy is — and why a visual approach to your website words helps maximise your website design investment as a photographer.

11. The impact of AI on copywriting

Oh, the sore subject! Only kiddin’.

Listen to this part to understand when you *should* be using AI to help you write your copy, and when you’re best getting the human touch. Of course, again, I’m biased! But this conversation is a balanced view, bearing in mind your level of business + potential return on investment.

12. Hiring a professional copywriter: the process

Last but not least, Alex and I discuss how hiring a copywriter works — and how I can work with Alex directly to make sure your website copy and design are a seamless process.

The summary: Why copywriting matters for photographers who want to do more of what they love + earn great money

Think of your web copy as your online handshake, your vibe, your first impression. Done right, it connects with the clients you’re ecstatic to work with — the ones who get what you’re about, are ready to invest + feel great to work with.

If a new website is on the horizon (you’re shaking things up, about to take an exciting leap forward), this video interview with Alex Vita is a great place to get started — so you’re clued up on everything involved with a new website (messaging, copy + SEO).

Copywriting on your mind?

Why not check out my custom website copywriting service here? Or drop me an enquiry here.