Website copy for a lactation consultant.
With exciting plans to open a new clinic in Sligo, Siobhan knew a professional new website was needed – alongside the right brand messaging + web copy. Siobhan’s brief was clear. Yes, she needed to convey a clear message, but she also needed to prioritse an easy, accessible website experience – with web copy that clearly signposted and nurtured her audience: mums, mums-to-be and potentially exhausted and overwhelmed parents.
The Baby Stages
Industry: baby care
Vibe: reassuring, confident + kind
Tone: no-pressure, easygoing + mum’s biggest cheerleader
Goals: show up on Google for Sligo parents, position as supportive healthcare professional + get enquiries for infant feeding support
Keywords: Infant feeding Sligo, tongue tie clinic Sligo, tongue tie baby Sligo, baby care Sligo
The details:
“Thank you for your time, patience and expertise. It was a pleasure working alongside you. You totally got me and what my business is all about.”
Here's what siobhan had to say:
You’re an expert at what you do, but the words won’t come!
What can I say? Healthcare professional – especially those working with new mums – are *incredible* people who provide so much knowledge, value + kindness. But while Siobhan knew everything she needed to know, actually articulating this across her website – and breaking it down – was something that kept getting in the way when it came to her website design. Working with me gave her the website strategy – giving it real functionality – as well as the words.
A taster of the website copy I wrote
Hand it over to me + your website designer, and let us handle all the in-betweens and back-and-forths. This was a project where I worked directly with a website designer, and it made everything so much easier for our client – as we navigated everything from SEO implementation to wireframing BTS.
A collaborative project where the client could sit back
Are you thinking: It’s my turn, now?
No more making do. More making it happen.
Strategic website copywriting has been the key to turning my client’s vision-board dreams into a living, breathing reality.
