Website copy for a homeware retail brand.
A gorgeous personality full of bold, bright and brilliant ideas had built an amazing retail brand – full of products that bring genuine joy to people across the UK + worldwide (with a growing base of US clients!). While this retail brand started on Amazon and Etsy, Lisa knew to really find her place (and carve out her space in retail), she needed a website – and she knew website copywriting was a big part of showing up on Google, attracting customers who’d love Purple Lime’s vibe… and bagging those sales. Literally.
Purple lime Merch
Industry: homeware + lifestyle retail
Vibe: sassy, bold + unapologetic
Tone: funny, upbeat + the odd dose of sarcasm
Goals: show up on Googles, position as a quirky homeware retailer + create an easy-breezy shopping experience
Keywords: quirky homeware, funky homeware, fun gifts, colourful homeware, bright homeware, independent gifts
The details:
“Zoe provided all of the copy for my website's launch, and honestly, if I could rate her work as more than five stars on Google I would! She truly is a magician with words, and has been able to articulate how I felt and what I wanted to achieve in ways I never could have.”
Here's what Lisa had to say:
Creating funky vibes that make you wanna buy
It’s not just about the copy – it’s about the strategy of the website. This is always a biggie for me. Lisa wanted a smooth, cohesive shopping experience – where customers knew exactly what they were in for (no waiting for weeks for their item to turn up!). Her dedication to her business shone threw, and I wanted to bring that energy to every item she had on the website. Product descriptions were full of energy, just as much as hero copy on the homepage.
A taster of the website copy I wrote
Her business was thriving – but she knew she was ready to take the next step, if she wanted to scale up. She was tendering for big retail deals, too – think big UK names that rhyme with ‘The Strange’ – and a website solidified her brand as an original manufacturer.
Purple Lime was a classic ‘tipping point’ client.
Are you thinking: It’s my turn, now?
No more making do. More making it happen.
Strategic website copywriting has been the key to turning my client’s vision-board dreams into a living, breathing reality.
