Website copy for doula & newborn services.
With a new website on the way – and a shiny new brand to match – Lauren was stepping up into a new era of her business. She’d recently transformed the business into an agency model, and was repositioning herself as an inclusive service for all families. This was all great – but her existing website copy at time? It didn’t match her vibe. Devoid of warmth and genuine personality, it was time to breathe life into the words that would connect with parents across Chicago.
Newborn care of Chicago
Industry: doula, newborn care, postpartum care, travel doula
Vibe: trusted, professional + inclusive
Tone: warm, reassuring + nurturing
Goals: show up on Google in front of Chicagoland parents, position as inclusive agency + convert website users into enquiries
Keywords: doula support chicago, chicago newborn care, chicago newborn services, chicago postpartum doula
The details:
“Zoe is an amazing interviewer and listened to my goals. She researched and was very knowledgable about my business and my target market. The tone and language she used suited my business perfectly. Zoe was patient, organized and easy to work with throughout the process. She wrote engaging copy that converts.”
Here's what Lauren had to say:
Taking cold + clinical and swapping it for warm + reassuring
When you’re an absolute expert in what you do (Lauren being a qualified nurse), it’s natural to be overly clinical in your writing. However, Lauren as a person? Warm, friendly and someone I instantly gelled with. While talking to her on the phone, I knew instantly that her copy needed totally transforming – giving her an authentic brand voice that felt like her, alongside clear messaging to communicate her inclusivity.
A taster of the website copy I wrote
Knowing Lauren was investing in a new website, it was absolutely paramount her SEO was spot on. From the initial header tags to the title tags + meta descriptions themselves, the project infused keywords for easy discoverability on Google.
Chicagoland parents googling deserved to find Lauren’s website
Are you thinking: It’s my turn, now?
No more making do. More making it happen.
Strategic website copywriting has been the key to turning my client’s vision-board dreams into a living, breathing reality.
