Website copy for a headshot, family + pet photographer.
You know when your website just won’t do anymore? You’ve outgrown it. John was there. His website at the time was feeling out-of-date, out-of-sync and a bit mishmash (like when you add lots of random pages!). John was ready for a new website – and he hired the incredible Alex Vita (specialist website designer for photographers) to bring his vision to life. That’s when John realised…. his copy was lacking. SEO was a biggie, but also his message and brand voice felt wishy-washy. That’s when he reached out to me.
John Schlia Photography
Industry: pet photographer, family photographer, headshot photographer, events photographer
Vibe: funny, vibrant, friendly
Tone: energetic, dad jokes, 'a bit silly but absolute pro'
Goals: show up on Google, nurture website visitors, get 'inquiries' (we're across the pond, so giving you my US spelling 😆)
Keywords: pet photographer, family photographer, pet portraits, Rochester, New York…
The details:
“I am just so thrilled with what you have put together. The text really captures who I am and I really love the cohesiveness between my different services pages. Reading through the different services, everything is tied together with a common narrative and common theme and you really nailed down what I was trying to get across to my potential clients.”
Here's what John had to say:
A bold brand voice, a super-clear message + awesome local SEO
As a Rochester NY photographer, John needed to show up for all those location-based searches. SEO was at the forefront of this project, but neer EVER diluted our attention to his messaging, brand voice and overall website copy.
John is a great guy. I immeditaltely clicked with his humour – who doesn’t love a dad joke?! – and we brought that alive in his copy. With an overall message of: relax, have fun + get awesome photos. Our goal was to connect with John’s ideal client in a relaxed, easy way – and the copy definitely does that, while ensuring a clear ‘inquire here!’ strategy (US spelling for a US client, of course!).
A taster of the website copy I wrote
When I tell clients to go bold, this one did it ten-fold. We even had jokes about Uncle Brian’s chest hair, Labradors making inquiries and I won’t even tell you some of the comments during the feedback process!
I have never laughed out loud as much as I did when working into John’s copy.
Are you thinking: It’s my turn, now?
No more making do. More making it happen.
Strategic website copywriting has been the key to turning my client’s vision-board dreams into a living, breathing reality.
