Website copy for a marketing strategist.
One of the sweetest things about running your own business? You’re in control, and you can create what you want. When Gill recognised that the clients she wanted to work with were retailers, manufacturers, e-commerce + product-based businesses, she took action. It was time for a new website – with super clear messaging + targeted copy that would speak the language of her ideal client.
CherryAid Marketing
Industry: marketing consultancy + support
Vibe: friendly, professional, proactive
Tone: confident, positive + easygoing
Goals: attract specific audience (retail), show up on Google for specific search terms + get enquiries
Keywords: marketing consultant for retailers, category management, category review, marketing strategist etc.
The details:
“I've known Zoe for a while now and have always been blown away by her copywriting skills. She just knows how to explain and describe things in the best way. So when the opportunity for a website refresh came my way, she was top of my list to call for help.”
Here's what Gill had to say:
Positioning Gill as the expert she is, in the retail field.
The thing is about Gill: She has a ton of experience in retail marketing. She knows her stuff. But since the birth of CherryAid Marketing, she wasn’t tapping into that.
While things ticking along (her business was doing well!), she felt strongly that she could do more + provide more value in this specific sector. This project was about refining Gill’s messaging, so it was more focused on that high-calibre retailer client Gill deserves to work with.
A taster of the website copy I wrote
Sometimes this can feel scary. But to be the 'no brainer', 'obvious choice' + 'authority' in an industry – then you need to be brave. Done strategically, you can still make space for other industry clients, but the focus in your copy is all about getting those dream client leads that make you do a happy dance – as Gill would say!
If you want to work with a specific sector, you have to be bold — and take your messaging in a specific direction.
Are you thinking: It’s my turn, now?
No more making do. More making it happen.
Strategic website copywriting has been the key to turning my client’s vision-board dreams into a living, breathing reality.
