Website copy for an occupational therapist.
B-Independent Therapy first reached out to me back in 2022. Their goal: to improve their Google ranking! Diving into an SEO fix-up – where we establish SEO quick wins and look at a longer term strategy – Becci left the process feeling she was on the right path. One year later, Becci was ready to take longer term action – and that meant website copywriting. But not just any old website copywriting, she wanted to show up on Google for local children’s occupational therapy searches.
B-Independent Therapy
Industry: child healthcare
Vibe: positive, empathetic + empowering
Tone: expert, confident + ‘with parents all the way’
Goals: show up on Google for parents in Warwickshire, position as empathetic healthcare professional + get enquiries for private intensive occupational therapy blocks
Keywords: occupational therapy Warwickshire. occupational therapy services near me (location search), child occupational therapy services
The details:
“I cannot thank Zoe enough for guiding me with the copy for my website. Zoe took the time to get to know my company, my perspective and interpreted the values of the service at our core!”
Here's what becci had to say:
A message that made parents finally feel seen
It’s like this: Your child is single most important thing to you in your life. Knowing you need support is one thing, but actually finding it is another. B-Independent’s web copy is empathetic, kind and reassuring combined with professional and authoritative – so parents feel confident in reaching out. Everything about the copy was designed to inspire total trust.
A taster of the website copy I wrote
Showing up on Google for parents looking for help was key. As a parent myself, I know turning to Google is the first thing you do – this web copy gave B-Independent the very best start in performing on Google.
SEO copywriting to rank for local searches
Are you thinking: It’s my turn, now?
No more making do. More making it happen.
Strategic website copywriting has been the key to turning my client’s vision-board dreams into a living, breathing reality.
