Website copy for an architect.
Laura, an established architect was ready to go ‘solo’ – stepping out as her own brand and business. With a strong desire to ditch the typical architect lingo, Laura wanted to speak to homeowners – without baffling them. Her warm, friendly vibe was infused through this website copy – and simplicity shone through at every point. With an authentic brand voice + clear, compelling messaging, Laura got so much out of this – it was more than *just* a web copy project.
Ashworth aRCHITECTS
Industry: architecture
Vibe: warm, easygoing + qualified
Tone: simplified, no-fuss + friendly
Goals: show up on Google for homeowners, position as approachable + get enquiries for initial consultations (a cup of tea and a chat!)
Keywords: Dorset architect, Dorset architect studio, home renovation Dorset, home extension Dorset
The details:
“From the first time we met on a discovery call we clicked and Zoe complete understood what I wanted to achieve. She is incredibly easy to work with and listens and suggests ideas along the way.”
Here's what Laura had to say:
It’s in your head, but articulating it is *something else*!
So often you know what value you can offer – and the difference you can make – but actually articulating that feels hard. But why? You’re just too close, sometimes. And having someone (ahem a website copywriter + messaging pro) objectively look at your offering, your goals and your ideal clients can help distill the message that’s gonna work for you. This was Laura’s situation.
A taster of the website copy I wrote
The easy answer can sometimes be to replicate ‘what works’. But Laura was prepared (and excited) to rip up the architect brand rule book, and create her own approachable, easygoing stamp on it – and her website was a true reflection of this.
A move away from architect lingo
Are you thinking: It’s my turn, now?
No more making do. More making it happen.
Strategic website copywriting has been the key to turning my client’s vision-board dreams into a living, breathing reality.
